Not Just Your Bookkeeper; Your Financial Superhero
From stressed business owner to your trusted financial guide
My Journey to Becoming Your Financial Superhero
I studied accounting at Delaware State University and over ten years doing taxes along with beign a QuickBooks Pro Advisor, thinking I understood business finances. But everything changed when I started my own trucking company and felt the real fear—wondering if I could afford fuel for the next load, lying awake calculating if the money would be there for truck repairs. Suddenly, I wasn’t just crunching numbers—I was living every financial nightmare my future clients would face.
Company Evolution:
From Personal Pain to Purpose
Like every superhero origin story, mine started with discovering I had powers I didn’t know I possessed. In 2016, I founded Joy the Bookkeeper Inc. in Delaware, initially helping trophy companies, churches, and retail stores organize their finances. But through my own business struggles, I unlocked my true superpower: the ability to rescue other business owners from financial chaos.
By 2019, we expanded our mission to New York, offering financial cleanups for businesses needing fresh starts. In 2022, we added tax preparation to our superhero toolkit, becoming the complete financial protector I wished I’d had during my own journey.
Now, instead of losing sleep over my own finances, I lose sleep thinking about how to solve my clients’ money problems. My mission isn’t just to balance books—it’s to transform the financial stress that keeps business owners awake at night into the clarity and confidence that lets them focus on what they love: running their business.
Why I'm Different:
"I've Walked in Your Shoes"
What makes me different from other bookkeepers: I’ve felt the panic about truck repairs when you’re broken down on the road with a load due tomorrow, stressed about fuel price increases eating your margins, and done those 3 AM calculations wondering if you can afford the fuel for the next load. In restaurants, I’ve worried about food costs skyrocketing while menu prices stay the same, and stressed about weekend sales barely covering Monday’s payroll. That’s why I don’t just organize your books—I understand your heart, your hustle, and your headaches because I’ve lived the reality of wondering if the money will be there when you need it most.
Ready to Take Action?
Before we work together, grab my 3 proven tips that helped me turn my own financial chaos into clarity.
Mission & Vision:
Our mission is simple: rescue business owners from money stress and transform them into financially fearless superheroes. We make your books crystal clear, help you keep more of what you earn, and ensure you finally pay yourself what you deserve. No confusing jargon, no overwhelming reports—just straight talk that helps you take control of your money and build the business of your dreams.
Vision: We envision a world where every business owner sleeps peacefully at night, knowing their money is handled. Where entrepreneurs stop stressing about cash flow and start focusing on what they love. Where small business owners have their own financial superhero in their corner—guiding them, protecting their profits, and helping them grow with confidence.
Ready to Stop the Financial Stress?
Restaurant Owners: Get Your Checklist Specialized solutions for food service challenges
Get Your Profit Power Hour Skip the free call – dive straight into actionable solutions designed specifically for your industry.Custom solutions for your industry – $97